Today, we sat down with Paul Conrad Martin of Conrad Know-How for Church Butler’s Lunch and Learn series.

In this episode, Paul talks about helping churches to get a know-how of the simple things that they need to do for their video marketing strategy.

Plus, Paul mentions the importance of incorporating videos on your social media posts, content suggestions and a special ingredient in creating videos effectively.

Check out the interview below!



Instagram: @conradmartinkh
Twitter: @conradmartinkh


[2:44] On average there are 1 billion mobile video views per day.

[2:56] It’s actually now, 3 billion. That’s the last I heard. And I heard that about a month ago and it’s incrementally increasing every month.

[3:09] 300 hours of video are uploaded to Youtube every 60 seconds.

[5:01] You can spend thousands and thousands of dollars making videos. But, it really doesn’t take a lot, if you just know how to do it.

[5:50] FOMO (Fear Of Missing Out) is going to become a reality in 2017.

[6:00] There’s this element of we always want to be involved. And you see it in social media all the time.

[7:03] Jesus, so long ago, He knew how to connect with people. And the way He did it was through story-telling. That was the medium of that day. They used that to relate to each other and connect. How do people connect nowadays? Through videos.

[8:33] What about a place where they already go? What about a place where all the teenagers go? It’s the first thing they pick up in the morning; it’s the last thing they put down. Their smartphone. What if we delivered content straight to them? And it’s just one of those things that made sense.

[9:03] The average consumer now is much older and video is the medium that is going to make a difference next year. It already is. But, we’re going to see it progress more than that.

[9:23] Business will (finally) start using video the right way.

[10:22] It’s not enough to have a video on Youtube, on Wistia or on your homepage. It’s not enough just to have a picture of your pastor sitting in front of the book case, telling the story in a very classic way. What’s going to happen is because so many people are using video, the standard for creating those is going to go up. And you want to think that now you need to have a studio and all this kind of stuff, but it’s really how to be engaging.

[10:55] People who don’t have a large budget, don’t have fancy equipment know but they know how to engage an audience.

[11:00] Facebook just published a study and they said that they’re measuring minutes viewed instead of just how many clicks they get. They’re really measuring engagement. And what you want to be in, if you really want to be in this game is to do it right. You want to tell stories that will connect with people.

[11:23] I think it’s where everybody’s going to be going, and there’s so much potential in that for ministries across the nation.

[11:54] If you don’t think you have stories, you’re not listening. There are stories there, stories in every person’s life.

12:04] I go back to this model that Jesus had. He listened and He understood where people are at.

[12:13] Some stories could be highlighting people in your staff.

[12:34] You can highlight different ministries.

[12:43] There’s really an unlimited amount of content if you’re just listening.

[13:17] There are so many things we can do at the church.

[13:22] Volunteers and staff are heroes. We need to highlight them and videos are the perfect way.

[13:33] Creating videos will actually get easier.

[14:39] It’s not the “quality”, how many pixels you have on the screen and all that kind of stuff. What it really comes down to it is engagement. And again, if you’re smart, if you think about  things a little bit and you present content the right way, you can do it. You can do it with just a smartphone.

[15:12] Lighting is number one.

[16:24] There are churches and ministries that are buying a lot of equipment to get in there and do great things. But, unless they have someone who knows how to operate it, they still don’t really have good content; they still don’t really have good video to show.

[16:44] With somebody who doesn’t have a lot of awesome equipment or anything like that, if you have a good story and you just have a little bit of know-how, here’s how to frame the shot, here’s how to compose the image, here’s how to keep flow going in your story, when you get to that point, the equipment is secondary.