Jimmy Donaldson, better known as MrBeast, has built an online empire with nearly 200 million followers across multiple platforms, catapulting him to fame and fortune.

Mr Beast growth over time

As church social media managers, it’s crucial to analyze his success and adapt it for your own digital ministry efforts.

Here are some disruptive insights from MrBeast’s journey that can inspire innovative strategies for engaging and growing your online community.

Authenticity & Relatability:

MrBeast began his journey with a simple video of a niche videogame, but his authentic passion for content creation shone through. Church social media managers should prioritize genuine connections with their audience by sharing relatable stories, testimonies, and the human side of their ministry.

Consistency & Perseverance:

Over a decade, MrBeast consistently produced content, allowing him to fine-tune his skills and grow his audience. To build a loyal following, church social media managers should commit to a regular posting schedule, continually refining their content and engagement strategies.

Creative & Click-worthy Content:

MrBeast’s content is often bold and eye-catching, drawing in viewers with intriguing titles and captivating visuals. While maintaining the integrity of their message, church social media managers should think outside the box to create shareable, conversation-starting content that resonates with their audience.

Diversification & Expansion:

MrBeast’s multiple channels cater to various interests, ensuring he reaches a wide range of followers. Church social media managers can consider creating specialized content for different segments of their community, from youth ministry to community outreach, to foster deeper connections and broaden their reach.

Philanthropy & Impact:

MrBeast’s charitable endeavors, like planting millions of trees and helping blind people regain their sight, have garnered him a loyal fanbase that supports his mission. Church social media managers can showcase their community impact and charitable initiatives, fostering a sense of unity and purpose among their followers.


MrBeast’s phenomenal success offers valuable insights and practical applications for church social media managers seeking to disrupt traditional engagement strategies. To apply these lessons, consider the following steps:

Encourage staff and ministry leaders to share personal stories, testimonies, and behind-the-scenes moments, fostering authentic connections with your online community.

Develop a content calendar that ensures consistent posting across all social media platforms, allowing for continuous improvement and growth.

Brainstorm innovative and eye-catching content ideas, such as video series, interactive live streams, or social media challenges that resonate with your audience while staying true to your mission.

Assess your community’s interests and create specialized content, or even separate social media accounts, to cater to various segments such as youth, young adults, families, and outreach programs.

Highlight your church’s philanthropic efforts and community impact through storytelling, engaging visuals, and call-to-action campaigns that inspire followers to join your mission.

By applying these insights from MrBeast’s journey, churches can foster stronger relationships with their online audience, expand their reach, and make a meaningful difference in their communities.

What are your thoughts?