2017 is the year of video.
Facebook recently declared that within 5 years 95% of social content will be video. Cisco reports concur where they say 82% of all consumer Internet traffic will be a video for 2020.
FACEBOOK GOES ALL IN WITH VIDEO
I 100% recommend all Facebook page administrators and brands consider using Facebook live.
Facebook also recently allowed 7 second animated video loops for profile pics.
North Point Ministries recently updated their page with a video montage. Check it out:
Dave Adamson, social media pastor at North Point shared:
We used 16×9 which is not an exact fit, but you can reposition the video when you upload it. I moved it around to get it as close to what I wanted as possible. Try it!
Beau Couffin, Life.Church‘s social media director just updated their FB cover with a video teasing an upcoming sermon message series. They cook a fun creative in incorporating the “glass” that separates the actor from the audience.
I am sure that churches will start to get creative with this new format. You can produce interesting videos that are intended to loop, visuals that catch the eye (kind of how bookcovers have become it’s own art form especially since they need to stand out as thumbnails on an Amazon page), and other creative ways to make the most of this additional messaging real estate on Facebook. It should be fun to see this feature roll out to everyone soon.
6/1/17 UPDATE: Per a post by Life.Church’s Beau Couffin:
PSA: If you had access to upload videos for your Facebook header/cover that feature seems to be gone now. We discovered it today. FB now leaves your cover image as a random shot from the video. So that’s helpful.
I’m actively looking for examples of pages that are trying this new feature out. If you have try to put up a video instead of a static Facebook cover image, please comment below or DM me!