Email is still the killer app for engagement.
If you show up in someone inbox consistently (with permission), you are relevant.
If you’re writing emails to your list – newsletters, promotional notices, anything with a call to action, you really need to get a good handle on one thing first and foremost: writing amazing subject lines.
Here’s 5 ways to think about copywriting your email subject lines so your emails get opened consistently. Once you start to construct headlines like this, people will pay attention immediately when your emails show up in their inbox.