As marketing professionals, we know the importance of taking our customers on a clear journey, and yet Instagram’s parameters can sometimes limit our options and hinder us from showcasing all of our products and services. Thanks to apps like Campsite, Milkshake and more, we can easily (and oftentimes, freely!) maximize our marketing on Instagram.
Step up your social media game with these 6 easy apps for Instagram “Link In Bio” options.
Campsite is a simple app for creating landing pages. It includes basic analytics to track the visits on the page and helps monitor the number of clicks on your link. It also features full access and control on your Campsite branding, including colors and fonts, connects the images on Instagram to your link, and to your social media accounts on Campsite. Users will also find the title and intro statement fully customizable. The app also archives and restores links.
Choose between the forever free plan, or the $70 per year PRO plan with advanced features like:
- Grow your email list with our MailChimp and Google Sheets Integration
- Add multiple carousels with unlimited banners
- Highlight a link with an animation
- Design custom images with Canva
2. Linkin.bio by Later
inkin.bio by Later is one of the most powerful links in bio tools. The focus of this app is in scheduling, Instagram analytics, user-generated content and Instagram stories.You can also add multiple links to each post which gives your followers options to choose from.
Choose from five different plans, from free to $49 per month, each with varying features. For example, the free plan allows users to manage 1 social profile per platform (like Instagram, Facebook and Twitter) and a defined number of posts, where the higher plan allows 5 profiles, 5 users and unlimited posting.
Pro Tip: Does your organization need more options? Linkin.bio by Later will customize a plan just for you.
Linktree is another popular link-in-bio tools. With this app, users can build a landing page for desktop and mobile.
Reviewers rave about Linktree’s simplicity compared to other platforms that are more complex. There are two plans: free and $6 per month. Features of the free plan include unlimited links, click-through monitoring, theme choices and Amazon Influencer Program Integration.
And for those willing to invest a few dollars a month, here are some of the additional features:
- Complete customization, including ability to remove Linktree logo
- Email address capture and newsletter signup integration (and integrate directly with Mailchimp or Google Sheets)
- Retarget your Linktree visitors on Facebook and Instagram by adding your Facebook Pixel ID
- Team access
Skedlink enables one link in the Instagram bio. It is user-friendly because you can customize the introductory text on your landing page, and it also enables users to modify button text and font. Another feature is the ability to add your Facebook Pixel and Google Analytics.
The three plans available vary:
- Basic (free)
- PRO (free)
- Enterprise, which allows users to customize the pricing based on desired features, like hosting on your own domain. Sked doesn’t like pricing for this option, but encourages interested users to contact them via their website.
Milkshake is a totally free, third-party app that enables you to build an easy website through your mobile device.
Designed specifically for Instagram’s mobile web browser, Milkshake allows users to turn the link-in-bio features into an “Insta website.” It’s noted for being super intuitive: no desktops, design or web skills needed.
Did we mention it’s free?
Tap Bio is similar to Milkshake, helping brands promote exactly what they want to promote, in a hip and creative format. Think about each page of a website existing as a social media card you scroll through. The app has three options (bronze, silver and gold), ranging from free to $96 per month. Features range from:
- One to unlimited cards
- One to three Instagram accounts
- Ability to remove the “Friends of Tap Bio” card
Start crushing your Instagram marketing today with the exciting apps we’ve featured here.
With more than 500 million daily users on Instagram that you can consider potential conversions, it’s wise to invest some time finding the right app to help usher you to the next level.
Don’t forget to share your experience! Leave a comment and let us know which app worked for you.