Still having second thoughts on whether you should invest in Facebook Ads?
The church may see social media, such as Facebook, as an unconventional tool, especially when it comes to advertising. But, statistics have shown us that businesses are guaranteed more success when they use Facebook as a tool in their marketing strategies – and this should also apply to churches.
The goal of a church is not to remain in its traditional or olden times of teaching. Its goals, objectives and purpose are to educate people about Christ, connect people through Him, and spread the goodness of the Lord to even more people.
Here are the reasons why you should try Facebook ads:
1. More than 5 billion people use Facebook and 2.6 billion are considered active users.
“…the number of users almost doubled in the last five years, clearly indicating that it is still popular and relevant.” Influence Marketing Hub
With that number of users, advertisements will be more effective because they will be viewed by a larger number of audiences. The larger the group the church reaches, the better because it will fulfill its mission to teach Christianity to people. Once it reaches the number it targets, it is easier to carry out with its mission.
2. Convenience & practicality
“The overarching truism of these stats show that the average attention span of people going through Facebook is 3-6 seconds.” Church Training Academy
Canva makes it easy for anyone, even non-designers, to create beautiful graphics in just a few minutes. With its super user-friendly interface, designing graphics, and even videos, can be learned quickly. Plus they have a lot of templates and graphic elements that you can use for free!
3. An average person uses Facebook for more than 30 minutes a day.
“In 2020, the average daily time on Facebook will remain flat. An eMarketer study found that daily social media use was decreasing. … In 2020, they forecast that the average daily time will essentially remain the same.” Sprout Social
Another reason why social media platforms are better than a billboard. A billboard or a poster can be seen only by a person who passes through that location, if he passed only once then he will only see it once. On Facebook, your advertisement will be viewed several times a day. Plus, despite the decrease in internet usage, Facebook stats tend not to decrease..
4. Ads go to the right people.
“Facebook lives on demographic information and even the most minute details about users’ lives. After all, users are happy to share nearly every aspect of their life on the platform. Every post they interact with gives Facebook more data about them.” Reach Right Studios
Did you notice that when you see an advertisement on this site, you see things of your interests or things that you recently searched? Unlike commercials on your television, Facebook lets you view only things of your interest or based on your recent searches or views.
5. Organic Marketing
“…refers to the act of getting your customers to come to you naturally over time, rather than ‘artificially’ via paid links or boosted posts.” On Demand CMO
Organic marketing is a tool and method by which a company or an institution advertises and promotes without the need for paid strategies. Basically, it is focusing on your social media account, such as making your account as exciting as possible to attract more people.
In essence, we can use Facebook Ads to build the church’s organic market. The goal is to build your social media platform enough, that you won’t have to use paid ads. A person who keeps seeing your ad will one day visit your church. He or she will voluntarily come to you without the church exerting too much effort, without using any paid ads.
Facebook is not a replacement to our traditional ways. Instead, we must see it as an additional tool in our way of living. Facebook Ads does the job right with less human effort than a traditional way of advertising. Now, you can use that extra effort and energy to do other things or to improve and manage other church duties.