Email marketing is still the killer app.
I know there is all this pressure and urgency for your church to get up and running on Facebook and Instagram, and those are definitely at the top of the list.
But there is one communications tool that seems to be shoved to the back of the line in terms of recognition and priority — and that is email.
There still is no online tactic that comes close in terms of impact and return on investment to what a good strategic email campaign can do.
Have you ever really thought about the level of engagement each email campaign you launch versus brings compared to anything you do on Facebook? This is especially true since Facebook has consistently signaled, even explicitly, that brand Pages should expect less and less exposure for any given piece of content that you publish.
Our team has been helping churches nurture first-time visitors into repeat attendees with email.
A SEISMIC SHIFT
Right now, Facebook Pages are seeing 5 to 6% reach, and that is expected to go down to 2 to 3% over all off the board pretty quickly.
The answer is shifting your perspective of Facebook from a free publishing platform, to a paid one, like all the other traditional media options you have at your disposal.
SOMETHING THAT HASN’T CHANGED
Email continues to be productive for those who use it strategically.
Check out this list of stats, facts and info about email marketing:
If these email marketing statistics above don’t convince you, I don’t know what else will.
Our team continues to see real tangible results by using email, and it is one of the first tools that we reach for in our toolbox when trying to architect any sort of marketing campaign.
We’ve actually been working on a project so that churches like yours has an option to turn first-time visitors into repeat attendees. Check it out.
ARE YOU USING ANY AUTOMATED EMAIL MARKETING RIGHT NOW? Chime in and share WHY or WHY NOT?