Are you expecting your church to dive deeper into Facebook?
It is no secret that churches, like businesses, use social media to promote what they have to offer. Churches promote the sense of being in a Christian community and discipleship.
We are in the age of constant change, every year technology advances and so should our church.
There are a number of social media platforms available for the church to use, but Facebook is one of the most results-driven platforms used by almost everyone.
Here are the 10 important Facebook statistics that every church must know:
1. Over 5.162 billion people use Facebook and from which 2.6 billion active users.
“This makes it the biggest social networking site in the world.” Influence Marketing Hub
Numbers don’t lie folks! Active users are those who open their accounts daily. This could mean that most church members have a Facebook account, and if they do, it will make communication easier between members and staff of your church.
2. A person spends at least 35 minutes or more on Facebook daily.
“That means your most committed members are at church about the same amount of time as the average Facebook user. This also means your average church member is on Facebook more than at your church.” Church Training Academy
A person can attend service via Facebook live, so 35 mins can easily be devoted to the church. Also, within these 35 minutes, each account user sends messages with each other, posts stories, or shares information about their church. It makes communication easier. So, use these 35 minutes wisely and productively.
3. 100 billion messages are shared on Facebook every day.
“Facebook is and will continue to be an important social media network for both individuals and businesses. Use of Facebook for business purposes has been steadily increasing and if you haven’t joined the bandwagon yet, it’s high time that you do.” Influence Marketing Hub
Imagine one of these messages is about your church, then, it is shared with thousands of people. You will not have a hard time spreading lessons and teaching people about Christianity since sharing is made easy by Facebook. Use this to your church’s advantage.
4. Facebook is the third most visited site after Google and Youtube.
“Facebook estimated that 2.47 billion people use Facebook, WhatsApp, Instagram, or Messenger each day on average and more than 3.14 billion people use at least one of the Facebook family of services every month on average.” Zephoria
Being on the top 3 most visited sites, it is likely that people spend most of their time online using Facebook. It is also the top Google search to date. The fact that it is the 3rd most visited website gives your church more reason to invest in this platform. Grow your church and be up-to-date today!
5. Facebook stories have 300 million active users.
“The pace is faster, the aspect ratio is different, and you’ve got much less text to work with. But Stories have the strategic advantage of appearing at the top of the screen.” Hootsuite
These stories are being viewed by friends and followers. It is a way to show people how your day went and what you have been doing with your day. Some use stories to announce or share news about their life. It is one of the most useful tools on Facebook because not many words are required and little explanation is needed. People just post what they do in images or clips and can, without difficulty, attract others. Post a story on your account and appeal to them to visit your Facebook.
6. Facebook users are 4 times more likely to watch a Facebook live than a recorded video.
“The time people spend watching Facebook Live has quadrupled in the past year. Marketers have noticed that Live videos perform better with Facebook’s algorithm and generate more engagement than pre-recorded videos.” Sprout Social
Conduct your sermons via Facebook live, so people from around the globe can attend the service. Since it is easier to attend services, the number of church members may increase as a result. You can speak to larger audiences if you use Facebook live for sermons and other church activities such as online worship services, small group gatherings online in Facebook groups, and/or just a random engagement live video.
7. Facebook is the 5th most downloaded application in the App store.
“Among all Facebook users, 88% access it via mobile devices.” Website Hosting Rating
Out of millions of apps in the App Store, Facebook ranked 5th as the most downloaded app. This means that it is accessible to people because you can open Facebook using your cellphone. Facebook is in our day-to-day lives, whether on the web or on our phones. Using it on your phone is much more laid-back, and you can always connect whenever you are.
8. Senior citizens are the fastest-growing groups on Facebook.
“62% of online Seniors aged 65+ are on Facebook, and 72% are between age 50-64.” Omni Core Agency
Let’s admit it, most of our church members are senior citizens. Retired seniors have time to use and enjoy Facebook. They use this site to connect to their old friends or officemates. They are active in the Facebook group of their church and other groups they have interest in.
9. 74% of high-income earners are Facebook users.
“74% of the high-income earners use Facebook to seek diverse products to purchase. The high-income category captures those earning at least $75,000 per month.” Website Hosting Rating
Why would a busy man use social media? How does he find the time? Simple, he needs to, he has to. Successful people purchase, donate, and influence people, and that is made possible by using Facebook. Sometimes the best products available are advertised on Facebook. Most non-profit organizations have a Facebook page. With this, it will be much easier to run a business and, at the same time, give back to the less fortunate.
10. The Facebook like button has been pressed 1.13 trillion times.
“Facebook has emphasized community, and to that and users can join groups of people with the same interest, whether it is about work, hobbies, political leanings, or school.” Yahoo! Finance
Trillion times! This number shows how much people are active on Facebook. This number shows how much people are engaged on Facebook and how it is still the best social media platform to date. Still, pictures and videos are more appealing than text or words, people tend to like visual content better.
There are a lot of social media platforms out there, but Facebook is still one of the best and most popular. Studies show that it is still the platform commonly used by people to communicate with each other, promote their brands, or simply just to pass time.
With Facebook, it will be easier to spread and teach people about the Lord. Having that in mind, every church must set up their Facebook account and use it to reach out to more people.