Does your church’s social media overwhelm you?
Do you already have a plan for all your online activities?
Since social media is more of a necessity for all churches nowadays, having a strategy should be a top priority for church leaders. It will allow you to utilize all your platforms to connect and engage with your audience successfully and make the most out of your digital platforms. Plan the work, then work the plan as they say.
Which of these 10 items on the list have you gotten to? Which are things you should be putting on the calendar to tackle next?
10 most basic social media strategies for churches:
1. Create your social media goals and align them with your church’s goals.
“Don’t create a goal just to have one. Make sure that your goal is solving a problem that the church is experiencing. If you create goals that are solution-oriented, you’re ensuring that your goals are making the best of use of your time.” Church Communications
2. Define your target audience.
“Within Facebook, you can define your target audience as people who like Christian music or, even more narrowly, people who like or have an interest in contemporary Christian music.” Outreach
3. Choose your channels. Pick a few and do well at all of them.
“The first step to building a church social media strategy is to choose your channels. It’s important to pick a few and do them well rather than having eight different social media accounts and then neglecting them because it’s too much work to keep them updated.” Capterra
4. Designate a person that will manage all your social media activities to increase your strategy’s effectiveness.
“Without a designated point person, church social media can be haphazard and will ultimately hurt the ministry and reputation of the church.” LifeWay
5. Create a schedule for your social media activities.
“By now, you know what you’re going to say, who you’re talking to, how much time you can spend, and the social media sharing service you’re going to use. Armed with this information, you need to determine how often you’re going to post during the week.” tithe.ly
6. Make your church stand out by creating a unique digital missionary strategy.
“Make it unique for your church! Share things that encourage engagement, share behind the scenes content, or just share some fun pieces that people will want to see!” Outreach
7. Engage with your audience. Respond, follow, like, and favorite to your audience’s activities.
“One of the best ways to get people excited about what you’re doing is to truly make it a social activity, and not just in name only. When people follow, mention, or contact you on your social media platforms, your response can boost their own interest, as well as the interest of others.” Moon Clerk
8. Brand your content. Pick visuals and messages that represent your church.
“Determining the visuals and messaging you’ll use to represent your church ensures that you have a clear framework to build posts and graphics in.” Qgiv
9. Know what to share and what not to share.
“To start with, you’ll want to share sermons, church events, and any other pertinent information to the life of the church.”
“It’s good to be honest and open about who you are and what you believe. But it’s also important to recognize the limitations of social media.” Moon Clerk
10. Evaluate the effectiveness of your strategy.
“After you develop your plan, goals, and begin to engage with people online, take some time regularly to evaluate your effectiveness.” Church Juice
The social media strategies in this list must not be taken for granted as these 10 basic approaches focus on establish the elements that will make any church’s social media shine even brighter.